University VR Experience Success Story
Cesur Barcelona HM
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University - YouTube & School Fairs -
Barcelona, Spain
Cesur Barcelona HM is a new private vocation school opened in 2024, forming part of Cesur´s nation wide group. It specialises in science and medical related courses such as dentistry and nursing. It distinguishes itself with its modern facilities and guarenteed internship opportunities with HM Hospitales.
Challenge:
Cesur wants to stand out from the competition and attract a lot of attention in Saló de l'Ensenyament, a regional education fair. There they want prospective students to imagine themselves forming part of the Cesur familiy before they even step inside the real building.
Solution:
Deseo VR helped Cesur create a VR experience, advised them on which VR headsets to buy and trained their staff on how to use the headsets. The VR experience features the director touring the student through the theoretical and practical lessons.
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Whilst the viewer goes through the journey, they are also shown the fantastic facilities.
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In the first education fair, 39 people tried the VR experiences and 100% thought they learned something new about the degree. One student even shouted after experiencing 2 different degrees "that is it, that is what I want to study" showing we have helped them decide.
Process:
1. Objectives of the VR experience agreed
2. Based on discussions with the university a storyboard is created
3. Dates and logistics is agreed
4. Deseo VR´s content creator travelled to Gran Canaria
5. 5 days of filming
6. 2 week of intense editing to produce the 1st draft
7. University revised the draft
8. 1 week of editing to produce the final draft
9. University revised the draft
10. UFPC VR experiences were born
11. Deseo VR accompanied UFPC to the education fair
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